How Do I Report a Fake Instagram Account as a Business or Brand?

A fake account is pretending to be your business on Instagram? How to report it as a brand, including the counterfeit form, trademark reports and evidence.

Md Shariar Shanaz ShuvonMd Shariar Shanaz ShuvonFounder & CEO, AwareXone
2 min read
Cover card with a profile and report flag, for businesses reporting fake Instagram accounts.
Short answer

Report a fake Instagram account pretending to be your business from the profile (Report, Pretending to be someone, a business), then follow up with the impersonation form. If it sells fakes of your products, use the counterfeit report form. For trademark misuse, use the trademark form or Brand Rights Protection. Keep screenshots and links as evidence.

Summary
  • Start with the in-app report.
  • Use the counterfeit form for fake products.
  • Use trademark forms for logo or name misuse.
  • Evidence speeds review.
  • Warn customers on your official channels.
Table of contents5 sections
  1. 01Which route should I use?
  2. 02How do I use the counterfeit form?
  3. 03What evidence helps?
  4. 04What common mistakes should I avoid?
  5. 05When should I ask an expert before I act?

Fake brand accounts can steal customers. Here's which route fits.

Last checked: 29 October 2026 against the sources listed at the end of this guide.

#Which route should I use?

The fake account...Route
Pretends to be your businessIn-app report, impersonation form
Sells counterfeits of your productsCounterfeit form
Uses your trademark or logoTrademark form or Brand Rights Protection
Copies your photosCopyright form

#How do I use the counterfeit form?

  1. Open help.instagram.com/contact/instagramcounterfeitform.
  2. Confirm you're the rights owner or agent.
  3. Add your trademark registration details.
  4. Link the posts or account.
  5. Submit and keep the confirmation.

#What evidence helps?

  • Profile URL and screenshots.
  • Trademark certificate.
  • Customer messages showing confusion or scams.
  • Your official handle and website.

Related guides: How Do I Protect a Celebrity or VIP Account From Impersonation on Instagram?, What Is Meta Brand Rights Protection and How Do I Apply?, Someone Is Impersonating Me With a WhatsApp Username: How Do I Report It?.

#What common mistakes should I avoid?

  • Only reporting through the app once.
  • Using the wrong form.
  • Engaging with the fake account publicly.
  • Not warning customers.

#When should I ask an expert before I act?

Ask for help before you appeal if the account matters to your income, your business or your memories, if you have already had one appeal rejected, or if you cannot tell whether the problem is a bug, a restriction or a hack. That is where most avoidable losses happen.

AwareXone has solved 1,300+ cases and works only through official platform processes. Support is available 24 hours, every day. We never ask for your password, login codes or backup codes, and we never name our clients. Request a free case review or message us on WhatsApp. Malaysian cases are priced in MYR; other markets are quoted in USD after review.

AwareXone is independent and not affiliated with Meta, Instagram, Facebook, WhatsApp or Threads. Recovery work is best-effort and the platform makes the final decision.

Can I report without a trademark?
Yes, through impersonation; trademark forms need rights.
How long does removal take?
It varies from hours to weeks.
The fake came back. What now?
Report again and log patterns.
Can you help?
Yes, after a free review.
Can AwareXone check my case before I appeal?
Yes. AwareXone offers a free case review. Send us what you see on screen and what you have already tried, and an expert will tell you whether to appeal, wait or take another route. We never ask for your password or codes.

Official sources

More free guides on the same kind of problem.