Instagram and Facebook Counterfeit Report Form Guide

A customer sends you a screenshot. An Instagram account is selling your product at a fraction of the usual cost, with your logo on the box, and the comments are full of people asking how to order. Or a Facebook profile is running ads for a copy of your bestseller. The buyers will blame your brand when the fake arrives. The short answer: Meta has counterfeit reporting routes for Instagram and for Facebook, and both are built for the trademark owner or someone authorised to act for them. This guide shows which form to use, what every field asks, what the seller will see about you, the mistakes that slow reports down, and when it is safer to get help. One wrong step can cost you the account, so know what you are doing before you start.

Last checked: 29 October 2026.

#Quick Answer: How Do I Report Fake Products of My Brand?

For Instagram or Threads, open the Instagram counterfeit report form. For content on Facebook, Facebook's help page What is a counterfeit? links its own counterfeit reporting tool. On the Instagram form, choose whether you are the rights owner or reporting for your organisation or client, give your contact details, name the one registered trademark the report is about, add the registration number and a link to the registration or a certificate, paste up to 30 links, describe the problem, then sign the declaration with your full name.

#Counterfeit, Trademark or Impersonation?

Meta's page Learn more about counterfeit goods defines a counterfeit good as a fake or replica version of another company's product that copies the trademark, meaning the name or logo, and or distinctive features to imitate a genuine product. That is narrower than many brand problems, so pick the right route first. This decision guide is our own, based on Meta's forms and help pages.

The Instagram form itself says that other types of claims will not be addressed through it, so a copyright or impersonation issue sent through the counterfeit form is likely to go nowhere.

#Before You Start: What You Need

• A registered trademark. The forms ask where it is registered, with a country list that includes the EUIPO, and for the registration number.
• A link to the online registration record or a copy of the certificate. The forms accept JPG, GIF, PNG, TIFF and PDF files.
• A business email address. The forms say this may be a professional or business email and warn that the reported party may use it to contact you.
• Your mailing address and a link to the rights owner's official online presence, such as the brand's real website or account.
• The links or IDs of each post, ad, profile or account you are reporting, up to 30 per report.
• If you act for a client, the authority to do so. The forms say reports must come from the rights owner or someone authorised, such as an attorney or agent.

In Malaysia, trademarks are registered through MyIPO. The MyIPO home page defines a trademark as any sign capable of being represented graphically that distinguishes the goods or services of one undertaking from those of others, and lists guidance under the Trademarks Act 2019. Your MyIPO registration details are what the form asks for when you select Malaysia.

#Filling In the Form Field by Field

1. Relationship. Choose "I am the rights owner", "I am reporting on behalf of my organisation or client" or "I am reporting on behalf of someone else". If you are not the owner or their authorised representative, the form says Meta will not be able to process the report.
2. Contact details. Your name, the rights owner's name, a business email and a mailing address.
3. Official presence. A link to the brand's genuine website or account, so the reviewer can compare.
4. Trademark. The forms say each individual report must pertain to only one registered trademark. If fakes copy two marks, such as your name and your logo, the safer reading is a separate report for each mark. The form also shows an "I have additional trademarks" option, so follow what it asks on the day.
5. Registration. Where it is registered, the registration number and the link or certificate upload.
6. Content type. Instagram lists photo, video or post, story, ad, an entire account, and other. The Facebook-hosted contact form lists photo, video or post, ad, Page, group or profile, and other.
7. Links. One link or ID per box, up to 30.
8. Description. Explain briefly how the goods are counterfeit, for example your logo on a product you never made.
9. Court order. If you have one, the form has an option for it, and Meta says its teams will respond with instructions.
10. Declaration and signature. You state under penalty of perjury that you are authorised and that the information is accurate, then sign with an electronic signature that matches your full name.

One wording point to know. The older Facebook-hosted contact form is still live with the same fields, but when we read it, its intro said it is only for counterfeit goods on Instagram or Threads, even though its content options include a Page, group or profile. For content on Facebook, the What is a counterfeit? page links a separate reporting tool, which asked us to log in, so we could not read its fields. Expect similar questions, and follow what the tool asks on the day.

#What the Seller Will See

Both forms say that if you submit, Meta will provide the rights owner's name, your email address and the nature of your report to the person who posted the content. That person may use it to contact you. Expect replies from the seller. Do not negotiate privately or share personal phone numbers, and keep every message as evidence. If the seller threatens you, report that separately through the app.

#What Meta Says It Can Do

Meta's business post How Facebook helps brands protect against counterfeits is older guidance from November 2019, but it lists both forms and says you can report content individually or in bulk, and entire Profiles, Pages or Groups. It says Meta may review an entire account if there is evidence of widespread infringement and disables the accounts of repeat infringers where appropriate. The Learn more page also says an account may be disabled if Meta believes it was selling or promoting counterfeit goods. We have not repeated the post's speed figures because they are from an older post and Meta gives no current timeline on the forms.

#Legal Questions and Limits

Meta's Trademark help page says laws in different countries may vary, that Facebook cannot provide legal advice, and that you may want to speak with an attorney if you have more questions about trademarks. A report is not a court case. If you have no registered trademark, these forms are not built for you, and that is a question for a trademark professional. If you have a court order, use the form's court order option.

#Mistakes That Slow Reports Down

• Mixing two trademarks in one report instead of one per report.
• Linking a search page or hashtag instead of the specific post, ad or account.
• Using a personal email you do not want the seller to see.
• Reporting copies of your photos through the counterfeit form instead of the copyright route.
• Filing for a client without written authority. The declaration is made under penalty of perjury.
• Reporting competitors who sell genuine goods. Meta warns that abuse of the form may result in the termination of your account.

#When It Is Safer to Get Expert Help

A single clear counterfeit listing is often something a brand owner can report alone. It gets harder when dozens of accounts appear at once, when the fakes copy several marks, when sellers move to new accounts after each removal, or when they start messaging your team. Sending a weak report wastes time, and sending reports that stretch the rules puts your own account at risk because you sign a legal declaration.

If your brand faces repeat fakes, if your trademark sits in a different name to your business, or if you are unsure which form fits, having an experienced team handle it is the safer choice. AwareXone does this. We help you collect links, check the evidence and use the right official form. See our content removal help page, and use the Apply for Case Review button at the end of this guide.

#When a Case Review Makes Sense

A review helps when fakes appear across Instagram, Facebook and marketplaces together, or when counterfeit sellers also run fake ads using your brand. SocialSafe by AwareXone is a Malaysia-based service, independent of Meta, that works only through official reporting channels. We never ask for your password or sign-in codes, we do not give legal advice, and we cannot promise Meta will remove any listing. See how we work on our trust page.

#Frequently Asked Questions