If a fake Facebook account is posing as your principal or vice-chancellor, report the profile for impersonation, and ask staff and parents who see it to report it too. Post a pinned notice on the school's official Page listing its only official accounts, and tell anyone who paid to contact their bank and the police.
Summary
Fake accounts posing as school heads and university leaders use a trusted name to ask parents, students or staff for money or personal details.
Facebook says profiles and Pages that impersonate other people are not allowed, and anyone who sees one can report it.
The person being impersonated, the school's admin team and parents each have a different job, so agree who does what.
A pinned notice listing the only official accounts helps people check, and it does not require sharing the fake.
Parents who already paid have a separate problem for their bank and the police.
A parent forwards a message from what looks like your principal's Facebook, asking for a donation or an urgent school payment. Or staff spot a profile with the vice-chancellor's photo messaging students. Your community trusts that name, which is exactly why someone copied it. You want the account gone, and you want to make sure no one else pays. This guide covers why these fakes work, who reports what, and how to warn your community without spreading the fake further.
If a fake Facebook account is posing as your principal or vice-chancellor, report the profile for impersonation, and ask staff and parents who see it to report it too. Post a pinned notice on the school's official Page listing its only official accounts, and tell anyone who paid to contact their bank and the police.
Who reports what, by AwareXone, based on Facebook's impersonation help pages (read 14 November 2026). Menu names vary by app version.
Person
What to do
Where
The principal or vice-chancellor
Report the profile as pretending to be them
Facebook's report option on the profile, or the impostor form if they have no account or lost access
The school's admin or communications team
Report the profile, keep a log of fakes, post the official notice
Facebook's report option and the school's official Page
Staff, parents and students who see it
Report the profile as pretending to be someone they know
Facebook's report option on the profile
Anyone who paid or shared personal details
Contact their bank straight away and make a police report
Their bank and the police
Facebook's impersonation help page says profiles and Pages that impersonate other people go against its Community Standards, and that you can report one pretending to be you, someone you know or a public figure, even if you do not have a Facebook account. It has an impostor report form for people without an account or who lost access. If the fake also appears on Instagram, Instagram's impersonation report page covers accounts pretending to be you or someone you follow.
Pin this to the school's official Page and share it in your own parent group chats. It does not mention or link the fake. Adapt it:
Our [principal / vice-chancellor] uses only these official accounts: [list]. We will never ask for payments or personal details through personal messages. If you receive a message like this, do not reply or pay, and report the account to Facebook. If you have already paid, contact your bank and the police.
Facebook decides whether a profile is removed. Some fakes come down after a few reports, some take longer, and new ones can appear. A clear, consistent report from the person impersonated tends to be the most useful.
When we help a school or university with impersonation of its head, we work through Facebook's official impersonation routes only. We help agree who files which report, set up the repeat-offender log, prepare a clear case for the person being impersonated, and draft the community notice. We never ask for passwords or codes, and Facebook makes the final decision.
If fakes keep returning, or the person impersonated cannot report easily, it can become a lot for a busy admin team. If this has become hard to manage, we can take a look and help. You can read about our impersonation removal service and how we work on our trust page, then use Apply for Case Review below when you are ready. Reply within 60 seconds, 24 hours a day, every day.