An AI image or video of you is being used to bully you on Facebook? Why Meta wants you to report it yourself, what to include, and how to handle copies.
If AI imagery is being used to bully you on Facebook, report it from your own account and say it is unwanted manipulated imagery of you. Meta's policy protects private people from this when they self-report. Report every copy, request another review if refused, and use the sexual exploitation route for intimate images.
SummarySomeone has made an AI image or video of you, perhaps putting words in your mouth or mocking how you look, and it is being shared on Facebook to ridicule you. You or a friend reported it, and it stayed up. That is upsetting, and it is not your fault. For this kind of content, Meta's rules work differently depending on who reports it. This guide explains why your own report matters, how to make it, what to say, how to deal with copies, and what to do if Facebook still says no. For deepfakes spread across other apps or used in scam ads, our guide to removing an AI deepfake video of you covers the wider removal routes.
Last checked: 9 November 2026.
If AI imagery is being used to bully you on Facebook, report it from your own account and say it is unwanted manipulated imagery of you. Meta's policy protects private people from this when they self-report. Report every copy, request another review if refused, and use the sexual exploitation route for intimate images.
Meta's Bullying and Harassment policy shows a change log entry dated 30 October 2026. It explains that Meta gives private individuals more protection than public figures, and that "in certain instances, we require self-reporting because it helps us understand that the person targeted feels bullied or harassed." Under that policy, private minors, private adults and minor involuntary public figures are protected from "Unwanted manipulated imagery" when self-reported.
In plain terms, the rule exists, but it switches on when the person shown reports the content. A report from someone else may be judged against a narrower set of rules.
On 17 September 2026, the Oversight Board overturned Meta's decision to leave up an AI-generated video that mocked a young woman who had appeared on TV as a campaign volunteer. Meta's case page records that Meta first found no breach because, in its reading, the rule covered changes to a person's appearance, not fabricated actions or words. The Board's decision adds that the woman had not reported the post herself, so the self-report condition was not met either.
The Board's full decision says self-reporting puts an "onerous burden" on targets, and recommends that Meta widen the public definition to include deepfakes of a private person saying or doing things they did not say or do, add violating content to its Media Matching Banks so identical and near-identical copies are removed, and use signs of AI manipulation to prioritise reports. These are recommendations. Check the policy page for whether Meta has changed the wording before you rely on the wider definition.
| Who is reporting | How Meta's rule treats it | Best move |
|---|---|---|
| You, a private adult shown in the imagery | Meets the self-report condition for unwanted manipulated imagery | Report from your own account and say plainly that the imagery is of you and unwanted |
| A friend or follower | May not meet the self-report condition | Ask them to send you the links so you can report, and to report under any other reason that fits |
| A parent for a child under 18 | Private minors are protected, and minors get extra protection | Report with the child where possible, and keep the child away from the comments |
| Someone you authorise for a Page, Group or Event aimed at you | Meta removes these when reported by the target or an authorised representative | Report the Page, Group or Event itself as well as posts in it |
| You, if the imagery is sexual or intimate | Adult sexual exploitation policy covers AI-generated intimate imagery | Report under the sexual exploitation or non-consensual intimate imagery reason instead |
| A public figure | Fewer protections apply; the rule targets private people | Report severe attacks, threats and sexual content; consider wider routes |
Facebook's Report content on Facebook page says the best way to report is the Report link near the content, and that you can report profiles, posts, Pages and groups. Wording in the menus varies by app version and region.
Meta does not publish an evidence checklist for this rule, so keep it simple and truthful. You do not need to upload identity documents unless Meta asks through its own forms.
For sexual or intimate AI imagery, Meta's Adult sexual exploitation policy lists a report from the person depicted as one of the signals that an image was shared without consent, and says the policy includes digitally created or AI-generated imagery.
The Board case involved a viral series of similar posts, and the Board said Meta should reduce the burden on victims who report mass harassment. Until Meta applies matching to this kind of content, treat every repost as a separate item. Report each link once from your own account, keep a running list with the date and the decision, and do not reply to the people sharing it. Our guide to collecting evidence before reporting harassment has a simple log format.
Facebook's page on what to do if content you reported wasn't removed says the decision appears in Support Inbox, where Facebook usually lets you request another review, and the second review usually happens within 24 hours. If it is upheld and an Oversight Board reference number appears, Facebook's Oversight Board help page explains that you can appeal to the Board, which picks a small number of cases. The 2026 case shows that route can change a decision, but only for selected cases. Our guide to rejected reports covers other next steps.
Meta decides whether a post breaks its rules, and the wording of this rule may change after the Board's recommendations. Some posts will be judged as commentary, satire, or about a public figure, and will stay up. Your report puts the strongest version of your case in front of the reviewer.
Help makes sense when copies are spreading across several profiles or Pages, when reports keep coming back with no violation, when the imagery is affecting your work, or when you find it too distressing to keep looking at the posts yourself. A clear, consistent record across every copy is hard to keep alone.
AwareXone handles AI imagery and harassment removal through Meta's official reporting routes only. We map the copies, prepare your self-reports and review requests, and keep the record so you do not have to look at each post again. We never ask for your password or codes and cannot promise a removal. See our social media content removal page and how we work on our trust page.
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