Facebook Ad Rejected for "Personal Attributes" or Health Claims: How Do I Fix It?

Meta rejected your ad for personal attributes or health claims? What the rule means, how to rewrite the copy and when to request a review.

Md Shariar Shanaz ShuvonMd Shariar Shanaz ShuvonFounder & CEO, AwareXone
2 min read
Cover card with an ad megaphone and a review checklist, for fixing a personal attributes ad rejection.
Short answer

Meta rejects ads that assert or imply someone's personal attributes, such as health conditions, weight, age or finances like "Are you overweight?". Health and beauty ads also face extra rules. Rewrite the copy to talk about your product, not the reader's condition, then edit the ad or request a review in Account Quality. Repeated rejections can restrict the ad account.

Summary
  • Meta's Advertising Standards ban implying personal attributes.
  • Phrases like 'your diabetes' or 'are you in debt' trigger it.
  • Before-and-after images can break health rules.
  • Fix the ad or request a review in Account Quality.
  • Repeated rejections can restrict an ad account.
Table of contents5 sections
  1. 01What counts as a personal attribute?
  2. 02How do I rewrite the ad?
  3. 03Should I request a review?
  4. 04What common mistakes should I avoid?
  5. 05When should I ask an expert before I act?

Clinics, beauty brands and supplement sellers hit this rule constantly. Here's how to write copy that passes.

Last checked: 29 October 2026 against the sources listed at the end of this guide.

#What counts as a personal attribute?

Meta's Advertising Standards say ads must not assert or imply personal attributes, including health, medical conditions, financial status, age, religion and sexual orientation. Addressing the reader directly about a condition is the usual trigger.

#How do I rewrite the ad?

RejectedBetter
Are you struggling with acne?Our clinic offers acne consultations
Lose your belly fat in 30 daysA 30-day nutrition programme
Drowning in debt?Free budgeting workshop
Hide your grey hairNatural colour range for every shade

#Should I request a review?

  1. Read the rejection reason in Ads Manager.
  2. If the copy really breaks the rule, edit and resubmit.
  3. If you think it was a mistake, request a review from Account Quality.
  4. Don't create duplicate ads to get around it.

Related guides: Can't Connect Instagram to My Facebook Page or Business Portfolio: How Do I Fix Access?, Meta Business Suite Says "Something Went Wrong": Is My Business Account Restricted?, Can't Add an Admin to My Facebook Page: Is It the New Pages Access or a Restriction?.

#What common mistakes should I avoid?

  • Resubmitting the same copy several times.
  • Creating new ad accounts after a rejection.
  • Using before-and-after photos in health ads.
  • Addressing the reader's condition with 'you' or 'your'.

#When should I ask an expert before I act?

Ask for help before you appeal if the account matters to your income, your business or your memories, if you have already had one appeal rejected, or if you cannot tell whether the problem is a bug, a restriction or a hack. That is where most avoidable losses happen.

AwareXone has solved 1,300+ cases and works only through official platform processes. Support is available 24 hours, every day. We never ask for your password, login codes or backup codes, and we never name our clients. Request a free case review or message us on WhatsApp. Malaysian cases are priced in MYR; other markets are quoted in USD after review.

AwareXone is independent and not affiliated with Meta, Instagram, Facebook, WhatsApp or Threads. Recovery work is best-effort and the platform makes the final decision.

Can I mention my product treats a condition?
Health claims face strict rules and may need proof or be banned.
Do images count?
Yes. Before-and-after images often break the rules.
How long does a review take?
Meta says many reviews finish within 24 hours, but it can take longer.
Can rejections restrict my account?
Yes, repeated violations can restrict advertising.
Can AwareXone check my case before I appeal?
Yes. AwareXone offers a free case review. Send us what you see on screen and what you have already tried, and an expert will tell you whether to appeal, wait or take another route. We never ask for your password or codes.

Official sources

More free guides on the same kind of problem.