# What Is Meta Brand Rights Protection and How Do I Apply? > What is Meta Brand Rights Protection? Who it's for, what it covers on Facebook and Instagram, how to apply, and what to do if you're not eligible. - URL: https://www.awarexone.com/research/meta-brand-rights-protection - Author: Md Shariar Shanaz Shuvon, Founder & CEO, AwareXone - Published: 2026-10-29 - Topics: Meta, Brand protection, Trademarks - Related service: Impersonation removal: https://www.awarexone.com/social-media-recovery/impersonation-removal ## Short answer Meta Brand Rights Protection is a tool for rights owners to find and report content that may infringe their trademarks, copyrights or counterfeits across Facebook and Instagram, including ads. You apply through Meta's Business Help Center with proof of registered rights. If you're not accepted, you can still use Meta's IP report forms. ## Summary - It's for owners of registered intellectual property. - It helps find and report infringing content at scale. - Registered trademarks strengthen applications. - Not eligible? Use the IP and counterfeit forms. - It doesn't cover personal impersonation. Here's what Brand Rights Protection does and how to get started. Meta's eligibility rules can change, so check the help page. Last checked: 29 October 2026 against the sources listed at the end of this guide. ## What does it cover? | Covers | Doesn't cover | | --- | --- | | Trademark misuse | Personal impersonation of an individual | | Copyright infringement | Bad reviews | | Counterfeit listings and ads | Account recovery | > Warning: **One wrong step can cost you the account.** One wrong step can cost you the account, so know what you are doing before you start. If you are not sure, do not submit an appeal yet. Ask AwareXone for a free expert review first, then act. ## How do I apply? 1. Gather proof of registered rights, such as trademark certificates. 2. Open the Brand Rights Protection page in Meta's Business Help Center. 3. Submit the application with your business details. 4. Once approved, search and report infringing content. ## What if I'm not eligible? Use the Instagram counterfeit form and Meta's trademark and copyright forms, which are open to rights owners. ## What common mistakes should I avoid? - Applying without registered rights. - Using it for personal impersonation. - Reporting content that's fair use. - Not tracking report outcomes. ## How do I keep the account safe while I sort this out? - Never share a login code, password or backup code with anyone, including people who say they work for Meta, the police or a recovery service. - Make sure the email address and phone number on the account are ones you still control, and remove any you do not recognise. - Turn on two-factor authentication where the platform offers it, ideally with an authenticator app, and keep your backup codes somewhere offline. - Log in only from the official app or by typing the address yourself, not from links in messages, comments or ads. - Keep screenshots of every notice, email and step you take, with dates, in case you need them for a review or a report. - Make one careful attempt at each official step rather than many rushed ones, because repeated failed attempts can trigger extra checks. ## When It Is Safer to Get Expert Help Ask for help before you appeal if the account matters to your income, your business or your memories, if you have already had one appeal rejected, or if you cannot tell whether the problem is a bug, a restriction or a hack. That is where most avoidable losses happen. AwareXone has solved 1,300+ cases and works only through official platform processes. Support is available 24 hours, every day. We never ask for your password, login codes or backup codes, and we never name our clients. [Request a free case review](https://www.awarexone.com/contact?interest=account-recovery-case) or [message us on WhatsApp](https://wa.me/601137634679). Malaysian cases are priced in MYR; other markets are quoted in USD after review. AwareXone is independent and not affiliated with Meta, Instagram, Facebook, WhatsApp or Threads. Recovery work is best-effort and the platform makes the final decision. ### Do I need a registered trademark? Registration greatly helps; requirements are on Meta's page. ### Can an agency apply for us? Authorised agents can report, with proof. ### How long is review? Meta doesn't publish a fixed time. ### Can AwareXone check my case before I appeal? Yes. AwareXone offers a free case review. Send us what you see on screen and what you have already tried, and an expert will tell you whether to appeal, wait or take another route. We never ask for your password or codes. ## Official sources - [Official: About Brand Rights Protection across Meta Technologies (read 29 October 2026)](https://www.facebook.com/business/help/828925381043253) - [Official: Intellectual Property (read 29 October 2026)](https://help.instagram.com/535503073130320) --- AwareXone is an independent Malaysia-based provider, not affiliated with any platform. The platform makes the final decision on every account. AwareXone never asks for passwords, OTP codes, backup codes or session cookies.